Brand story

At this point, we are working on variety of our products, where everyone can see themselfs and thanks to that, our aim is turn the streets into podiums! And we would also like to share your stories behind your style! For now, let’s see the company store which created by 2 women.

It all started with mother. Before Fashionella, since 2017, she was aiming at local. At first, she had literally no one but herself. That was too hard to begin. But she never gave up because at the very begin, she had faith and passion. She could see where the world was going and thus the fashion. She created small online shop as ButikLalee. At the same time, she had to earn money for her daughter who was studing. Mother who only can see the styles that it can be a trend, reached success! She didn’t try to catch after the trends, she was the one who set the trends. And that made her store become different and successful. The daughter who saw this success and passion on it, she wanted to help her mother. They were rying the styles together. Daughter helped to store’s  grow up. She was very good at combining clothes and taking pictures of them. So they worked together so hard, then they grew up, became MissLale Official Store. At this point, they catched different lines of their career. People were shopping like crazy! The customer relations of the mother and daughter, who constantly produced new content and products, were also quite good. They understood their problems and succeeded in achieving their goals by nurturing their feminine, free spirit.

Now, 1 mother and 1 daughter are carring their success to the whole world! As Fashionella, we are honoured to carring people’s happiness to all over the world. Yes we say “happiness” not “package”; because we know it is always more than the package. Get your own style, be yourself and set your spirit free. We are happy to being a part of us your story. We are 1 mother 1 daughter. Lale and Ayşem. Thank to being a part of our story.